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Struggling to sell

 

If your property has been on sale for a while, perhaps a few months or more, it is important to remember that traditional house sales through an estate agent can typically take six months or longer - therefore do not fear, you are not alone! This is primarily due to the process you are mandated to follow under a public house sale, not by the government, but by your estate agents, mortgage lenders, your buyer and the legal advisors of your buyer. 

Process problems

 

Problems with the process
 

Firstly, consider the initial time spent inviting agents to view and value your property, and then selecting one to market and sell your home; known as a single agency contract. You can of course appoint two or more agents to sell, referred to as a multi agency contract, but this will usually involve each agent demanding a higher fee to sell your house on account of the alleged ‘higher risk to effort’ ratio on their part. Once you have instructed agents, they will often advise you make your home more presentable, and conduct essential repairs and maintenance before taking photos and advertising it for sale. By this time you may already be a month into the process. 


Following this as many potential buyers as humanely possible will be invited to view your home in person, either by appointment or if demand is strong, then via ‘open days’ or block viewings. This is to create the idea of competition in the buyers mind and hopefully force them into making an offer quickly. From this moment offers are invited and your estate agent will attempt to qualify the best buyers by asking a few basic questions surrounding their affordability and likelihood of obtaining a mortgage. This will be followed by a period of negotiation where you and the buyer attempt to agree a price for your home. By this stage you are likely to be 2-3 months into the process.
 

The one selected buyer will then apply for a mortgage, a process in itself taking another 1-2 months, after which the mortgage lender will instruct a survey. A professional surveyor will attend your home to value it, looking out for problems and issues, and taking account of its condition. It will then advise the buyer whether the purchase price agreed is appropriate or whether it needs to be reduced. At this stage you may find yourself renegotiating the price for your home with the buyer again to try and persuade them to still purchase it. Alternatively, you could go back to the estate agent and ask to consider other offers, but be mindful that any other buyer will still have to go through the same process of applying for mortgage finance and instructing a valuation. By this stage you are likely to be 4-5 months into the process.
 

Assuming your first buyer ‘comes good’, is truthful, honest and professional, you will be in a position to proceed with your sale. At this point the mortgage lender has hopefully underwritten their offer and your legal work is close to completion. Often it is not, as local area surveys, water and environmental assessments, and chancel matters can take a little longer to resolve. For example, if your property is close to a sewer or impacted by a historical chancel repair liability relating to an old English law for a local Anglican parish church, this will require further discussions and negotiations on price. Similarly, if your buyer is in a property chain, where they are also selling their house in order to purchase yours, the process can take even longer as they negotiate with their own buyer! By this point, you are quite comfortably going to be 6-7 months in the process. 
 

This process assumes that you have only been required to deal with one buyer throughout the process, which is unlikely to be the case. Property purchases fall through for many reasons for a buyer, such as the inability to gain finance, a property chain breaking down (for example if the buyer of your buyers property falls through, your buyer can’t buy yours), health reasons and a number of other factors. In this case you may find yourself in a position where you are struggling to sell and may lose the property you are looking to move to, because your purchase is first dependent on you selling your own home. If this is the case, do not fear, there are a number of things you can do to improve your chances of selling your home and make it an even more attractive proposition for a buyer.

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Summary of options

 

Summary of options

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Spruce it up! 01

 

Spruce it up!
 

If you would like your home to be more attractive to buyers, improve its condition and try to turn it more into a house that they can imagine living in. This need not be expensive, always consider cost vs.  benefit in this scenario to ensure you get the most bang for your buck. Regardless of whether the property will be sold to a residential buyer or a landlord, an attractive, liveable-looking home is going to offer reassurance that it won’t need lots of additional investment before it can be lived in, or in the case of a landlord, make them a return. 
 

Whilst the prospect of putting time and money into a house you are looking to sell can be off-putting, it can be a good investment, particularly as some quick and easy updates can really make all the difference. For a start you will get far more viewings with a fresh looking property. Below are some suggestions for making simple improvements which should cost you price of a small mortgage and typically will pay for themselves.

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  • Front door: this is the first thing prospective buyers will see so ensure it is in good condition and suits the property. A neglected door suggests the same lies inside and automatically puts buyers into ‘we will need to spend money on this house’ mode psychologically, resulting in risks to achieving your asking price. Clean any windows in the door and polish any metal fixtures, achievable quickly with washing up liquid and a bit of old fashioned elbow grease. For older homes with a traditional wooden doors, a fresh coating of paint in a fashionable colour can work wonders.

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  • Frontage: this is what gives your home kerb appeal, so put yourself into buyers’ shoes and think about what impressions it gives. Trim and tidy any garden areas or your driveway, clean windows, repair damaged brickwork, clear weeds and paint fences. This will go a long way to making a positive first impression on buyers, but best of all, all of this will cost you very little. 

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  • De-clutter: clutter is one of the biggest turn-offs for buyers. Whilst you might be used to seeing your own stuff around, it tends to age a home and makes it harder for viewers to imagine their own belongings in the space. De-clutter to the best of your abilities. If you have a lot of ‘stuff’, pack up as much of it as possible and ask a friend or relative to temporarily store it for you. If that is not an option, it might be worth paying for storage until the house is sold. Ensure items such as paperwork and letters are not collecting on the doormat if you are not living in the property, for example if your have inherited it, as this generates a neglected and unwelcoming feel at viewings. If you are unable to visit the property regularly to pick it up, consider fixing a cage to the back of the letterbox so the floor stays tidy in the meantime. Regardless of what it takes, try and make the house as tidy as possible and keep it that way for viewings.

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  • Kitchen: we all know it is often the kitchen that sells a home, particularly for residential buyers, so focus your attentions here next. Make sure all appliances are sparkling clean, even if they will not be sold with the property. Check for any grimy areas, such as degraded sealant or lime scaled taps, and clean or replace as needed. Sometimes heavily used kitchens develop and retain cooking smells and stains, in which case it might be worth freshening up quickly with a coating of neutral coloured paint. Tiles can also be very dating, so consider investing a little more in having these replaced if they are dated. Alternatively, consider tile paint as a cheaper option if you would prefer to keep costs down and do the job yourself.

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  • Flooring: an item that your buyers will spend the most amount of their time on is another area worth paying attention to. Carpet can be a particular problem area, as it tends to harbour smells, stains and wear. If you have lightly soiled carpets, have a professional carpet cleaning company to give them a once over. Houses which have been rented out or lived in for a long time often have carpets which let the rest of the house down. In this case, it might be more beneficial to remove these altogether and replace them with laminate flooring, which many people find contemporary now and prefer. If this is beyond your budget, there are now many vinyl’s designed to replicate wooden flooring which are much easier to fit yourself.

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  • Curtains: can also let down an otherwise attractive home, especially if they are dated, dirty or missized. Handily, most modern curtains can be washed in the washing machine as normal. Consider adding a scented fabric conditioner or some essential oils to the wash, and the freshly laundered scent will reinvigorate the room when rehung. 

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  • Features: demand for period features is ever growing as these become more scarce, therefore are a real selling point if you are selling an older home. Be sure to draw attention to them by moving any clutter or furniture out of the way and highlighting them in your listing images. Original fireplaces are particularly popular. Give these an especially good clean, repaint them if they are looking past their best and replace any broken tiles or surrounding fittings.

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  • Outdoor spaces: in a country where space in at a premium such as the UK, external spaces are very important to family buyers but are often neglected in homes which have been unoccupied, rented out, or lived in by an older person. Steer clear of doing any major work beautifying a garden, as plants can be very expensive and only attractive in season, but be sure to mow the lawn regularly, clear any obvious weeds, and keep borders looking trim. If outdoor spaces have been very overgrown, it is probably more cost and time effective to hire an odd job person to clear it for you. They should have the right equipment to get an otherwise laborious task done quickly, and clear all the waste for you too. Have a check in local newspapers or websites such as Gumtree. 

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  • Problem solve: get your thinking cap on and address any serious problem areas which are likely to draw attention or have an impact on your sale. Structural issues and damp are obvious  and particularly likely to put off buyers of all types. However, even if they are not immediately apparent on inspection, leaving a buyer to discover them during contract enquiries or from a survey is likely to lead to wasted time, legal fees and more importantly reductions in offer prices. Problems like these can be costly to repair but can prevent a sale altogether, therefore appoint a professional and have them do the job properly if you are not qualified to address them yourself. Remember, keep the invoice and any guarantees to show buyers and share with your conveyancer.

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  • Enlist the help of an imaginary friend: if the property you are selling is unoccupied, think about staging it so that it appears someone is living there to increase its appeal for residential buyers. Whilst buyers won’t want to see a lot of personal items, empty rooms can look very stark and unwelcoming. Placing simple furniture and décor items around the house will increase its homeliness in photographs and in real life, especially in main living areas. If you do not have any spare furniture to use, ask friends and family if they have any extra items to lend, or look online for websites where vendors are disposing of items for free provided you go and collect them. Freecycle is an example of this. A dining table and chairs should help buyers imagine where they will share family meals, and a few simple ornaments and pictures on the walls will make it feel like a home.

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Upgrade your pictures 02

 

Upgrade your camera (or estate agent!)


Once you have done everything that you are prepared to do to make your home look fresh and inviting, make sure you update any photos being used to market your home. High quality images are very important because first impressions really do count when it comes to selling a home. Take them on a bright, sunny day if you can, or consider bringing in extra light sources if the weather isn’t working in your favour. Camera quality in smartphones are now reasonably good, but if you can secure the use of a DSLR you will really stand out from other competing adverts.


If you can get hold of a wide-angled lens, that will help you get more in each shot. Buyers are picky and if they can’t see everything they might presume you’ve got a disaster to hide! Ensure you or your estate agent take plenty of pictures so that you can go through them later and choose the best selection possible before advertising. Unless you have a special feature which really deserves to be front and centre, make sure that the first picture in your series is of the front of the house, then internal and though to outside spaces such as a garden, garage or shed. The first picture is what tends to attract buyers to click through, and displaying an internal picture first leads many browsers to suspect the outside of a house is unattractive and not worth looking at.


Estate agents should have the skills to make sure the images are sharp, bright and showing your home off as best as possible. Once you have completed your refurbishments, ask your estate agent to revisit and take updated photographs. As the client, if you think the photographs are not selling your home correctly, you are within your rights to ask for a new set to be taken. To help your agent, perhaps show other examples of what you consider to be ‘outstanding’ property photography. If your estate agent refuses to oblige, simply change – if they can’t make any effort to take pictures of your home that does not bode well for the numerous steps that still need to follow in your house sale process!

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Play your part 03

 

Be there to play your part


Estate agents are not always in a rush – you have signed a contract with them and they know they will get their commission at some stage, therefore speed of sale is not at the top of their agenda. However, that need not matter, luckily the best seller of your home actually lives in your home – it’s you! Be the star of the show and sell it.


Even if you have instructed an estate agent, play your part and make yourself available for viewings. You will be able to sell your house better than anyone and you are also best placed to address any questions or allay any buyer fears. If you are out at the weekend or back home late from work and not available to show people around your property, typically when buyers are free from work and want to view, then they can easily look elsewhere. Whilst this may sound tiring, conducting countless viewings is unfortunately an integral part of selling your home publicly. If you feel you may benefit from a secure, guaranteed private sale, then please read on to the bottom of the page.

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Listen to feedback 04

 

Listen to feedback


When you enlist the help of an estate agent there is a certain level of attention you and your property should receive. You should expect feedback from viewings, an update on marketing activity and notifications of any interest or offers. How can you expect to sell your home without being kept in the loop? Regular conversations with your agent are important so do not be afraid to contact them regularly or express your concerns if you feel you are not getting the best level of service from them.

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Broaden marketing 05

 

Broaden your marketing


There is nothing you cannot buy online in today’s world and searching for a property to buy is no different. Your estate agent should have your property listed on all of the popular property sites, as well as their own.

 
Having said this, do not restrict yourself to only these avenues. – think wider. For local buyers, it is also important for an advertisement to be in the window of a local newsagent for example,  to ensure maximum eyes on it. Try your local newspaper, or even online marketplaces such as Gumtree. Make use of social media, share your property listing with all your friends on Facebook and your followers on Twitter, Pinterest and Instagram for example. You honestly just never know, one of them may be searching for a home just like yours. You could even go one step further and leaflet in your local area. Producing leaflets is now cheaper and easier than ever and there are many distribution companies that will also deliver them for you for a reasonable price.

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Reduce your price 06

 

Reduce your asking price 


It goes without saying but if your home has been on the market for a few weeks or months then you could consider reducing the asking price. Doing this could mean that it now falls into the price bracket of more house-hunters, and more competition in your buyer universe should lead to a greater chance of an offer and sale. As a secondary benefit, when you reduce your price online it will also give your advert a boost and show up higher up the ‘new listing’ order on property portals such as Rightmove.

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Offer to pay buyer fees 07

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Offer to pay for the survey on your home 


Whilst this seems like an unnecessary expense, it can be particularly attractive to buyers who do not need to take out a mortgage and therefore are not obliged to have a survey carried out – these types of buyers will often go for safer looking properties unless there is a survey available to reassure them. De-risk their purchase for them and you may well find yourself a buyer more quickly.

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Consider paying for your buyers stamp duty and legal fees


It may sound an even more unnecessary expense but this is a big draw for property buyers. If you are offering these incentives it is important to budget for them and be mindful of a few things to ensure you are not caught out. For stamp duty land tax (SDLT), remember that that investors or second-home buyer will often be liable for higher rates than your average residential buyer. You may therefore wish to set a cap on SDLT at the standard residential level. Refer to our useful links section for free-to-use stamp duty calculators under different buyer scenarios. Similarly, you may also benefit from setting a cap on the legal fees you are prepared to cover as well, or ask the buyer to use the same firm (but a different solicitor) as you to help things move along quickly and keep an eye on costs.

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Secure planning 08

 

Secure planning permission
 

If you are looking to attract a family, who are likely to want potential to expand, or property developers, who are likely to want a quick sale, consider how you can make your home appeal to them. Check out what sort of planning permissions might be available for extending or approving your home and then ask your estate agent to promote these possibilities within your sale listing. If there is the potential to develop your home in a way which would add significant value, it might be worth actually applying for and securing the permission before putting the house on the market. A good example of this is homes on a large plot, where it may be possible to divide the garden and build an extra house. Large extensions which would increase the number of bedrooms will also interest investors. You can use this to your benefit in two ways, either to increase the speed of your sale by keeping your asking price the same and paying the planning application fee yourself, or if you are not facing an urgent need to sell you could price some of the value uplift from the planning into your asking price.

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Time it right 09

 

Time it right


The time of year you list your property can have an impact on how long it takes to sell. Spring is traditionally a busy time in the property market with plenty of buyers around (but also more competition from other sellers), while the last couple of months of the year are quieter as people focus on Christmas. If you have flexibility in your listing timetable, aim for a February-March initial listing, just in time for the Spring increase in demand.

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Be chain free 10

 

Take yourself out of the game of chains


Buyers may be put off if you are planning to move to a property that is part of a property chain. If you can find a way to be chain-free you can place yourself in a much more attractive position. For example, by selling your property before buying the new one and living in rented accommodation in the interim, you will boost your property’s appeal is to potential buyers who want to move things along quickly. 

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The blame game 11

 

Don’t blame yourself
 

Remember, if your house is not selling it could also be due to factors out of your control. We can also be held responsible for things we can control, therefore try not to take the blame and beat yourself up about it as that would be entirely unfair. The housing market does not operate in its own little bubble – what happens in the UK economy and the general world around us matters. For example, when the UK voted to leave the European Union in June 2016 it sent shock waves through the economy and that impacted on buyers and sellers. Whilst it may seem like a long time ago now, the uncertainty has continued and the direction of our future remains. Macro-economic events such as this this could change the market after you put your property on sale, forcing you to re-think the way you choose to make a sale. 

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Estate agent bonus 12


Offer the estate agent a swift sale bonus


“But they get paid enough!” you say. We do appreciate that estate agents are well compensated for what can seem like little effort on their part, taking a few pictures, listing your home for sale and waiting for the offers to roll in before they take their cut. However, remember that estate agents often have other properties to sell and are not necessarily motivated to sell yours quickly. 


Think about it from an estate agents perspective. You have signed a contract with them to sell your home but many of them structure their contracts in a way that they receive their commission no matter how long a property sale takes. For this reason, we are sorry to say, you are probably not any more special than the other sellers they have on their books. Whilst the most obvious conclusion here would be to not sell publicly through an estate agent, and consider a private sale instead, you could also consider paying them a little more. Rather than reducing the price of the property you could offer your estate agent a bonus to sell your property, perhaps with a time limit, on top of the commission they are already receiving – this may just spring them into life!

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Consider a private sale 13

 

Consider a speedy, safe, private sale


If your home has been on the market for a while and you want to move, we offer an alternative to the traditional open market route. To help you decide whether you would benefit more from a sale through an estate agent to members of the public or privately to us, set out below are the key differences under both scenarios. 

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Public vs Private home sale comparison buy my house quickly
Public vs Private home sale financial comparison fast property sale

By having us buy your home, you can proceed at your desired speed and you save money at the same time. 


If you feel you might benefit from a private sale, would like an offer to consider or there is anything else you feel we can help you with, please do not hesitate to get in touch.

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